You may be familiar with the concept of pinging. In blogging terms this is an automatic process when you publish a new post on a blog. The blog sends out a message to essentially tell other services "Guys, I have a new post for you, come check it out sometime".
Usually the website receiving the ping will do just that, and add it to their content somewhere. As I say this is an automatic part of blogs, and is one of the reasons why blog posts are quickly indexed by Google.
Google might take days to find your post when it next decides to visit your website.
However, if a website like technorati indexes your website the Google bot is checking that for new content hundreds of thousands of times per day. As a result it will often quickly find your post by following the link from technorati (or another site like it) and index your post right away.
Sure would be nice if this was available for non blogs, wouldn't it?
Well guess what, it is! There are free websites that you can use to advise these sites that you have new content available, even if it's not a blog.
All you do is go to a free website offering this service, and enter a title (read the section on titles/descriptions above) and enter the URL you want to be pinged (hopefully this is the page you have just created).
Leave feed blank (or if you know what you are doing, enter the web 2.0's feed URL) and click ping.
Anything up to 20-30 websites get immediately notified of your new content.
A few things to keep in mind about pinging:
1. Only ping when you have new content.
2. Don't overuse the services.
3. Don't limit yourself to just pinging the main page though, ping any page on the same site that links to your page.
You may have 10 or more things to ping for each website. That's 10 opportunities to get Google to index your page faster!
Of course, it's possible that more than one of these pages (which they are in their own right) will be ranked separately and take it's own position in the search engine results.
I am sure you won't mind if your website is ranked 3 or 4 times, would you? I'm certainly happy for that to happen to me.
Pinging is not essential as chances are your content will be found anyway. If you are impatient like me you want it indexed about 3 seconds after you've finished it!
Pinging can be a great way to achieve fast indexing (and rankings).
Please don't over do it though. These websites are free services so overloading their services isn't going to be a good thing (we all lose out).
In fact, if you are pinging too quickly you might get locked out for a period of time.
Make sure you keep that in mind. Pinging is a great way to tell the world (or the search engines) that you have new content and to come check it out.
Tim Buchalka has developed a new method for ranking quickly on page one for Google. Visit his blog pinging techniques website to obtain a special free report showing you how you can start doing the same.
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