Guide and More Tips For Search Engine Optimization

When it comes to online marketing techniques, search engine optimization or SEO are commonly used. This can improve the traffic in your website and make your page easier to be reached by more people in a shorter time frame. Any type of page can use the search engine optimization methods as a part of their marketing strategies. The method will basically let the page be read and crawled by the major search engines and even make it on the top search results. You should also know that the biggest search engine at the moment is Google and as it is widely used, you should be able to set your algorithms that can match with Google settings.

There are many aspects in a web page that affects their rank in the Google search results page. However, the following are three of the most important factors that can determine a site's rank. You can focus on these three factors to improve the search engine optimization of your webpage.

One of the most important search engine optimization factors is the Title tag. This will affect your rank in the search engine results page. You should be able to select the right keywords that can help you get a higher listing rank. The text that you use in the Title tag will make a big effect on the positioning of your site and you should not forget that the other text present in your site can also have an effect so careful selection of the words would be necessary.

Aside from the Title tag, your H1 heading tag will also have a big weight in your page rank. You should not make your H1 heading tag same as the Title tag. The Title tag will only be visible to the spiders while the H1 heading tag can be visible to both spiders and the readers. Added to this, you should know that you should properly select the keywords that you use for the body of your pages. This is an aspect of search engine optimization that is very important as it can have a big effect in your listings if you are not able to use the right set and amount of keywords. You may already know the Title tag and the H1 tag so you must focus on the keywords that will be used all over your site.

There are many other factors that can affect your webpage rank. However, focusing on these factors will already give you the edge that you need in making your site better. If these factors are well used, you can be assured that your webpage will have a higher rank in the search results, thus generating more traffic to your website.

Article Author Eliza Maledevic from http://www.Jump2top.com, a SEO Company.

How to Use Article Writing to Increase Your SEO

Are you trying to attract search engine traffic to your website through article writing? Then, let me share with you some tips that you can use to make this task targeted and a lot easier for you.

1. Start with keywords. The best way to impress the search engines is to make your articles keyword-rich. So, before you tap on your key board, get to know the popular search terms within your chosen niche. You will need to include these terms all throughout your content so your articles will fare well on relevant searches. You will also need to learn the Latent Semantic Indexing (LSI technique) or the process being used by search spiders in analyzing relationship between your targeted keywords and your article content. Your articles will most likely to appear on the top 10 search page results if you use words that are synonyms to your main keywords. Also, don't forget to count the number of search terms you use to make sure that you will not exceed the acceptable keyword density which is 3% of your total article word count.

2. Build inbound links for your website. Distributing your articles on various publishing sites is currently the best way to generate inbound links for your website. As you know, this is one of the most effective ways to improve your page ranking. Ensure that you use as much hyperlinks (that will take your readers to your website or to your squeeze page) as possible on your resource box or article body (if you are posting your articles on your blog and relevant forums) to boost the number of your backlinks.

3. Learn how to use relevant HTML codes. You can't just post your articles on your website or on your blog. If you want to help the search spiders in analyzing your content, you must use relevant HTML codes on your articles. Don't know how to use HTML codes? No need to worry as there are various resources (ebooks, videos, audio, and even articles) that are available online. You don't have to be computer savvy to learn the trick. In fact, all you need to do is perform a Google search and enter HTML codes tutorials and you'll surely be able to get all the kind of information you need. If you are a visual learner, you may opt to find relevant information on YouTube.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Writing

Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building

Search Engine Optimization Companies

Search Engine Optimisation helps boost your rankings in Google, Yahoo and MSN or other search engines where you are targeting your keywords. Get ranking for relevant keywords or a search request in the search bar. An SEO expert improves your website content, its structure and optimizes the meta tags, meta description, and adds keyword rich anchor text. So that when Google or any other search engine crawls, it finds the content relevant.

Search engine promotion is one of the easiest and costs less to advertise. You don't need to pay the search engines or buy traffic. You need an expert staff to work for your organisation, if you don't have one, you can outsource them. Compared to advertisements offline such as newspapers, magazines or television, promoting online consumes lesser cost. Thus, it offers you higher return on investment than any other advertising.

In case of pay per click campaign the position of your website ads basically depends upon your bidding structure. As it is sponsored form of advertising unlike search engine optimisation. Unlike pay per click, search engines make use of on page and of page optimisation to rank the website naturally.

Online search engine optimisation teams will develop a list of search phrases that fit your website and your online marketing goals perfectly, then optimize your site to rank highly for them in the engines. The experts then help you develop a comprehensive optimisation plan, and copy writes on behalf of a company and implements the changes too. You can always do a check on the content before it goes live. This way your search engines will cache your website, in a quicker time if it's found relevant.

Link building is a critical component of any premium search engine optimization service, increasing the site's relevancy and ranking. And, as a part of search engine optimization service, they'll perform custom research to build links for your site that will bring in additional, highly targeted traffic. The best way to develop a sound search engine optimization strategy is to work with an experience search engine optimization (SEO) firm.

SEO experts, can help you! As online competition and prices rise, it is more and more important to maintain competitive edge online. Therefore, if you have little or no experience in the field of search engine optimisation, reach out to a Search Engine Optimization company which has an adept staff to optimize your web site.

Kirthy Shetty, expert author, Platinum status

Guide to Search Engine Optimization companies in India: Search Engine Optimization companies in India

Directing you to Affiliate marketing experts: Affiliate marketing experts

Getting More Traffic by Using Backlinks Software

I often get asked if there is any backlinks software that people can use to promote their websites or blogs. Of course we all know well that any website that doesn't get some inbound links is never going to be that popular with the search engines. Now if you look around the internet there's lots of automatic submission services or software available but inevitably all these do is submit your website to the thousands of free internet directories on the web.

The value of appearing in these sites is at the very best negligible, Google often states that the value of links from these sites is worthless simply because free directories don't offer any value at all to the searcher. I suspect if it wasn't for the possibility that people would submit their competitors sites to these directories then many of the search engines would actually penalise websites to having links from these directories. The origin of the backlink is of utmost importance in boosting your website, you should only try and obtain backlinks from reputable sources.

There is of course a fundamental problem with getting backlinks for your website, ideally you would be best to obtain these links from important websites in your own particular area. However it's fairly obvious that these are quite possibly your competitors and the webmasters are unlikely to give you a boost by linking to your site. The importance of getting one-way backlinks is well known to most webmasters and everyone wants them. There are many other ways of getting links however and the ever adaptable SEO industry is always coming up with some new method.

Some methods of Gaining Backlinks to your site

1. Yahoo Directory - a link in Yahoos Directory will definitely give your website a huge boost. Unfortunately there is quite a high cost of $299 for a year but if you want ot invest in your website you should consider this. If your site is non commercial though then submit as it's completely free!
2. Forum Posts - try and hang out in forums on your specific subject. Answer questions when they occur and try and be helpful, in your signature include a link back to your website
3. Blogs - there are blogs on just about any subject you can think of. Join in discussions with useful posts and where appropriate use a link back to your website to illustrate a point

An example of a great way to get a link is to sign on to something like Yahoo answers where you can attempt to answer peoples questions. Search for questions in your area and put a link in the resource box at the bottom to a page on your site that helps answer the question. It's also a great way to get ideas for new pages as real people are asking these questions and looking for answers.

There is one more great way of obtaining good quality bookmarks to your blog or website and that is by harnessing the power of social bookmarking. There are hundreds of social bookmarking sites which can give you many quality backlinks to your website and boost your traffic. These sites are actually great for getting your new website pages indexed quickly as well as the search engines spider these sites many times a day.

The only problem with getting backlinks from these hundreds of websites is that it is extremely time consuming which is why I use some backlinks software to create these links for me. If you want a look at a program called SocialBot which you can use to automatically produce these backlinks you can read about it here.

SocialBot 3.0 Social bookmark software

Search Engine Optimization Basics That Must Be Known

For Webmasters to be successful in making their site popular in the Web and have a good traffic they must know how to market their site properly and so, Search Engine Optimization strategies must be practiced. If a Webmaster is not able to incorporate the proper strategies, there is a chance that their site would not be known by any person thus, the site becomes non-existing and efforts of designing and outing quality content would be useless.

Anyone can use and learn these Search Engine Optimization strategies to make their website more suitable for the web. Also, the steps are simple to follow that the beginners can learn how to use it. The basic concepts that are included in this article can help you out to boost your site so that it will be able to compete with other sites.

You should start with the knowledge that most people use the search engines to look for the information that they need. The searchers simply type the keywords for their research and the results page will appear based from the keywords. The ease of this process makes more searchers use the search engines in finding information. Thus, you should make your site designed in such a way that it fits the needs of the search engines so that the search engine will easily crawl into your site and list it in a higher rank in the results page.

Through the use of Search Engine Optimization, you can make your site have a higher rank in the search engine list. Through the use of proper keywords, you will be able to make the online contents of your site more accessible to the searchers. However, you should not put too much of the keyword in an article or page since this will be considered as spamming and the page will have to risk of being banned by the search engines. You should also use varied keywords so that you can make your site better accessed.

Search Engine Optimization can also be done through different strategies such as link building, publishing articles, and signing up in web directories. Link building is done through exchanging links with the other sites in the internet. You, as the webmaster, will ask permission from the owner of the other site and you can both benefit in the links exchange. You can also make articles that are of quality and informative content. Through this, you can embed links that you can use directing to your site. This will improve your page rank and also adding the popularity of your website. Using web directories can also be done so that your site will be listed in the search directories adding more chances for your site to be crawled. These are Search Engine Optimization strategies that are easy to do but it is very useful for making your site more popular.

Article Author Eliza Maledevic from http://www.Jump2top.com, a SEO Company.

Low Cost SEO

Search Engine Optimization at the Lowest Price

There is a very low correlation between cheap SEO services and high rankings, so why would someone bother with low cost SEO? Do any reputable search engine optimisation firms offer low cost SEO? Yes, some do however most of those you'll find on Google may not deliver the results you want. It could be you're wasted time and money at a time when resources are precious.

One such provider offers "GUARANTEED Page 1 in Google" and "Includes monthly submissions to more than 300 search engines at no additional charge." Submitting to 300 search engines no one uses is not going to generate business success. On the contrary it may lead to serious email spam problems for you since your web site is mentioned in the spam requests and submissions.

Bargain prices for SEO are offered by thousands of SEO service providers. These companies may be internet marketing companies, web design companies, web hosting companies, fly by nighters and even bloggers who have picked up some tips from SEO forums. They give SEO a dark reputation. There are firms who automate the process of optimizing sites, or they require your site to be hosted with them, and they may make you sign a contract that gives them control or even ownership of your domain. Others offer low monthly SEO services ranging from $69 to $399 per month.

Normally, these low cost optimisation services involve very minimal work on your site. At that price the optimizer won't want to get too heavily involved in your site's improvement. They may have 200 other websites to optimise and can't afford to spend more than one hour or less getting things done. Obviously, they won't be able to do get a professional job done. Well, you get what you pay for right?

Some professional SEO firms will offer low monthly rates and may make further offers regarding revenue sharing. Some creative ones may offer full optimisation and web hosting including a unique IP address for your web site for a low monthly payment. They may throw in optimisation of the copy and linking on your site and some link building. At this level, the service may generate some good rankings and sales leads.

SEO Buyer Beware

The low cost SEO providers you see on Google search results make a lot of promises. They typically rely on link exchanges of various types, all of which are easy for search engines to filter out. The site is left with little ranking power. If you approach the slick looking firms who are well posted around the web, ask them specifically what they are going to do for you. After exhaustive questioning, you may discover they aren't going to do much except take your money. Low cost SEO offers are usually spam and often utilize spam techniques. You see them in your spam email box deleted folder. They all boast of lots of traffic, high rankings and success, but I've never heard of one that delivered on its promises.

Legitimate SEO firms will acknowledge to you that search rankings are competitive and that it will take to gain rankings and it requires effort and diligence.

Having been in the business for 10 years, I can tell you that is more difficult than ever to gain top rankings. The level of ingenuity in on-site optimisation has grown tremendously due to the complex indexing filters that search engines are using. Search engines are ignoring these poorly funded websites and their attempts to appear in the results. At the same time, big corporate entities are creating multiple web sites, sometimes in the hundreds, to help them dominate search results. Small, poorly funded sites don't have a chance.

To get the best value for your SEO investment, you should avoid low cost SEO. However, if your budget is limited, you may find sources of information on optimising your own site at seoconsultants.com/seo/tips/ and seoconsultants.com/articles/1383/landing-page-optimization.asp for information on how to improve your site. Ezinearticles.com may also have articles with helpful, low cost seo tips.

If success is what you really need, you should plan your budget carefully. Instead of spending it all on Google Adwords, think about the long run. Over time, quality SEO services will deliver results for free and continuously. Search engine rankings tend to stick once you've obtained them. Search engines keep their rankings static which forces more of everyone else to buy search engine advertising. Wouldn't you do that if you owned a search engine?

Experienced, reliable, and proven ranking and traffic performance is what you want. Be creative when you approach an SEO service professional. Consider revenue sharing. If they're going to make you rich or triple your sales, aren't they worth having as a partner? If so, you want someone trustworthy and credible. An automated software or low cost optimization effort by a low paid staffer is not going to generate big wealth.

By hiring a low cost SEO service, you're suggesting a lot about the future of your business. Perhaps it's time to review your business goals and doing what's necessary to achieve them.

Gord Collins manages Bay Street SEO, a firm with proven performance for major corporations and ecommerce businesses. The company provides information about SEO issues on their web site and packaged Search engine optimization services for new clients. Serious, credible SEO services run the gamut from in-depth SEO audits to high volume content generation to link building and some will offer low cost SEO services for small web site owners who are serious about using SEO to best advantage. Web site owners looking to rank in today's ultracompetitive rankings need the best consultant possible. Clients typically see traffic growth of between 5,000 to 170,000 search engine referrals per month. Although Bay Street SEOs services have generated multi-million dollar successes, clients are the captains of their own ships. Smart business managers have good judgement and Bay Street SEOs clients have received genuine SEO bargains.

Article Source: http://EzineArticles.com/?expert=Gord_Collins

Search Engine Optimization - SEO Hints and Tips

Search engine optimization, otherwise known as SEO, can be used in blogging and in other online marketing techniques to drive traffic to any web page of your choice, whether it is a blog, Squidoo lens or a traditional website page.

There are specific ways to ensure that each of these three different types of web presence is optimized to the extent that they will be picked up and listed by the top search engines. The biggest by far is Google with 65%, followed by Yahoo and then MSN, so it makes sense to optimize your web page for the Google algorithms.

Algorithms

An algorithm is a sequence of procedures for carrying out a statistical mathematical computation that ends up, in the case of Google and other search engines, with a list of web pages indexed in order of relevance to specific keywords, or search terms, used by search engine users to find out information.

All search engine listings for specific keywords are based upon these algorithms, that take many different aspects of the web page into account, and although only a few Google employees on a 'need to know' basis understand the factors involved, and the weightings that are given to each, we can work out some of the more important of them, although there are believed to be over 200 aspects of a web page that contribute to its listing position.

IMPORTANT SEO FACTORS

1. Title Tag

The title tag is generally regarded as the one most important factor in determining your listing position.

A simple change in the use of keywords in your title tag can dramatically change your listing position. You MUST use your main keyword for the page in your title tag, but the other text used within it can make a lot of difference.

The Title tag appears with in the HEAD tags of the page HTML, and therefore doesn't actually appear on the page. It is visible to spiders only, and is a means of you telling the search engine spiders what your page is about. You must then use the keywords contained in the title tag in the body of your text, and in any headings and subheadings. Basically the title tag sets the theme that you must continue in the text that your readers actually see.

2. H1 Heading Tags

The H1 heading tag conveys a lot of weighting to the text within the tag.

The heading of your page should be within H1 tags, but do not make your heading exactly the same as the page title. Make it close, but not as extensive. For example, if your web page is dedicated to the use of articles as a marketing technique, your page Title tag (visible only to spiders) could be 'Article Marketing and Article Writing Techniques' while your main page heading (visible to spiders and readers) could be 'Article Writing Techniques', contained with H1 HTML tags, and in Bold and underlined. You could then have another heading using the keyword 'Article Marketing'.

3. Use of Keywords

You have set the keyword theme with your Title and H1 heading tags.

You must now continue that theme with the text on your page. Good SEO books explain in detail how best to use keywords and how to structure your entire website to attract the attention of search engine spiders and of human visitors, and an article such as this cannot do the topic justice.

It is enough to say that the three major ways for you to inform search engine spiders of the theme of your web page is by means of your Title tag, H1 heading tags and your use of keywords on your page. All three of these should focus on one or two keyword, and if done properly will go a long way towards securing you a top 10 listing for your keyword on Google.

For more detailed information on the use of keywords on your website visit SEOcious where you will find many other important factors involved in getting your web page in the top 10 listings on Google. SEOcious will show how to get listed within 2 days.

How Internet Mentality Effects SEO

The SEO process is a strategic effort to reach the top of the search engine rankings where your potential clients and customers will be able to find you. This process is different from most traditional advertising campaigns because it must adapt to the Internet mentality which is, in fact, different than more common commercialism and consumerism.

Compare the Internet consumer to the brick and mortar consumer. When a customer wanders the mall or other shopping center they have a vague idea that they may buy something... say, shoes. They will go from store to store and try a few things on and if they come across a great pair, or if they are presented with an incredible deal of some sort they may just buy.

Then there is the Internet customer. They get online and search for, say, "blue expensive shoes." This means that they are far more likely to purchase the first blue and expensive shoes they see... or they are at least more likely compared to a customer wandering from store to store. So here is the first thing SEO must consider: the potential customers have probably already made the decision to buy something. Now you have to cater to that mindset.

How do you do that? By taking into account the second Internet mentality SEO must address to be successful. And that is the intensely short attention span of the average visitor.

Everyone knows that SEO is trying to get a website to rank better because most people who use a search engine are unwilling to look past the third page of results to find the site they want. But SEO needs to think of more than that. They need to consider the searcher's intent.

When the searcher and potential customer clicks on your listing that you have worked so diligently to move up the rankings, will they see what they really expected to see? Will they find what they were really looking for?

If not, then it's just a simple click to immediately leave the site again.

Search engine optimization has a growing history and reputation, and not all of it is good. Black Hat SEO, those optimization techniques that are less than ethical, has made the Internet market a careful and suspicious one. Many customers have found themselves on a website they had no interest in, or might have even been completely opposed to. But they went there because someone had gotten it to the first page of results.

The Internet mentality won't let a customer be satisfied with clicking away in frustration. Nor will they be happy with warning a few friends about your questionable practices, not when there is so much more they can do to cause you at least as many headaches as you cased them. Popular options these days include blog posts, jamming your own forums with bad reviews, posting on other sites, and even reporting you to the search engines who will act more quickly and more brutally than the Better Business Bureau ever did.

Currently there is a big SEO push to try and take advantage of the social mentality on the Internet. Some of these have been more effective than others. The underlying idea was sound. In the social networking model the plan is to get one consumer to recommend the product or service to another customer. Or, at least, to make it look like the recommendation comes from another customer.

But this, like any other SEO tactic, can backfire when it's done wrong. Communities are very protective of their own, and if they find that someone has tried to infiltrate their community in the name of base commerce, you will alienate yourself from that group completely.

When you undertake an SEO campaign, remembering the Internet mentality is one of the foundational aspects that can help you build true, long-term success.

Andy Eliason is a writer at Main10, Inc, a Utah SEO company. If you'd like to know more about how Internet Mentality will effect your Internet Marketing Campaign, visit their site today.

5 Reasons to Never Ignore SEO

When I started online I kept hearing the term SEO, I had no idea what it was and two years later I wish I would have learned SEO from the start, instead of being a slow learner on this topic. For those who don't know SEO = search engine optimization, basically its optimizing your webpage so that it will get higher rankings in search engines, which equates to more people visiting your webpage. And if you have done things right, convert those visitors into paying customers, or whatever the goal of your website is.

1.) SEO is free traffic, there are no advertising cost associated with SEO

2.) Helps build a "long term" presence online.

a. If you turn off your PPC campaign your webpage disappears. This is not the case with SEO

3.) If don't correctly you can get free 100% targeted traffic

4.) Correct SEO has a snow ball effect and you can see traffic double and even triple in a short amount of time

5.) Once you learn SEO, you will be able to use it to easily rank for "fad" search terms, which can get your huge amounts of traffic

Those are just 5 easy reasons why you should never ignore SEO, but there are many other reasons that I haven't even talked about in this article. If you don't know anything about SEO, go find all the free material you can on the subject and become a master or SEO, the results easily pay for themselves. Just remember that it's free, and the traffic never stop and the longer you work at it the more results you will see.

Make sure to check out my site at http://www.cash4noobs.com - find out why your not making the kind of money you should be online!