Tuesday, October 7, 2008

Low Cost SEO

Search Engine Optimization at the Lowest Price

There is a very low correlation between cheap SEO services and high rankings, so why would someone bother with low cost SEO? Do any reputable search engine optimisation firms offer low cost SEO? Yes, some do however most of those you'll find on Google may not deliver the results you want. It could be you're wasted time and money at a time when resources are precious.

One such provider offers "GUARANTEED Page 1 in Google" and "Includes monthly submissions to more than 300 search engines at no additional charge." Submitting to 300 search engines no one uses is not going to generate business success. On the contrary it may lead to serious email spam problems for you since your web site is mentioned in the spam requests and submissions.

Bargain prices for SEO are offered by thousands of SEO service providers. These companies may be internet marketing companies, web design companies, web hosting companies, fly by nighters and even bloggers who have picked up some tips from SEO forums. They give SEO a dark reputation. There are firms who automate the process of optimizing sites, or they require your site to be hosted with them, and they may make you sign a contract that gives them control or even ownership of your domain. Others offer low monthly SEO services ranging from $69 to $399 per month.

Normally, these low cost optimisation services involve very minimal work on your site. At that price the optimizer won't want to get too heavily involved in your site's improvement. They may have 200 other websites to optimise and can't afford to spend more than one hour or less getting things done. Obviously, they won't be able to do get a professional job done. Well, you get what you pay for right?

Some professional SEO firms will offer low monthly rates and may make further offers regarding revenue sharing. Some creative ones may offer full optimisation and web hosting including a unique IP address for your web site for a low monthly payment. They may throw in optimisation of the copy and linking on your site and some link building. At this level, the service may generate some good rankings and sales leads.

SEO Buyer Beware

The low cost SEO providers you see on Google search results make a lot of promises. They typically rely on link exchanges of various types, all of which are easy for search engines to filter out. The site is left with little ranking power. If you approach the slick looking firms who are well posted around the web, ask them specifically what they are going to do for you. After exhaustive questioning, you may discover they aren't going to do much except take your money. Low cost SEO offers are usually spam and often utilize spam techniques. You see them in your spam email box deleted folder. They all boast of lots of traffic, high rankings and success, but I've never heard of one that delivered on its promises.

Legitimate SEO firms will acknowledge to you that search rankings are competitive and that it will take to gain rankings and it requires effort and diligence.

Having been in the business for 10 years, I can tell you that is more difficult than ever to gain top rankings. The level of ingenuity in on-site optimisation has grown tremendously due to the complex indexing filters that search engines are using. Search engines are ignoring these poorly funded websites and their attempts to appear in the results. At the same time, big corporate entities are creating multiple web sites, sometimes in the hundreds, to help them dominate search results. Small, poorly funded sites don't have a chance.

To get the best value for your SEO investment, you should avoid low cost SEO. However, if your budget is limited, you may find sources of information on optimising your own site at seoconsultants.com/seo/tips/ and seoconsultants.com/articles/1383/landing-page-optimization.asp for information on how to improve your site. Ezinearticles.com may also have articles with helpful, low cost seo tips.

If success is what you really need, you should plan your budget carefully. Instead of spending it all on Google Adwords, think about the long run. Over time, quality SEO services will deliver results for free and continuously. Search engine rankings tend to stick once you've obtained them. Search engines keep their rankings static which forces more of everyone else to buy search engine advertising. Wouldn't you do that if you owned a search engine?

Experienced, reliable, and proven ranking and traffic performance is what you want. Be creative when you approach an SEO service professional. Consider revenue sharing. If they're going to make you rich or triple your sales, aren't they worth having as a partner? If so, you want someone trustworthy and credible. An automated software or low cost optimization effort by a low paid staffer is not going to generate big wealth.

By hiring a low cost SEO service, you're suggesting a lot about the future of your business. Perhaps it's time to review your business goals and doing what's necessary to achieve them.

Gord Collins manages Bay Street SEO, a firm with proven performance for major corporations and ecommerce businesses. The company provides information about SEO issues on their web site and packaged Search engine optimization services for new clients. Serious, credible SEO services run the gamut from in-depth SEO audits to high volume content generation to link building and some will offer low cost SEO services for small web site owners who are serious about using SEO to best advantage. Web site owners looking to rank in today's ultracompetitive rankings need the best consultant possible. Clients typically see traffic growth of between 5,000 to 170,000 search engine referrals per month. Although Bay Street SEOs services have generated multi-million dollar successes, clients are the captains of their own ships. Smart business managers have good judgement and Bay Street SEOs clients have received genuine SEO bargains.

Article Source: http://EzineArticles.com/?expert=Gord_Collins

No comments: